Major League Baseball gets its second attempt to deliver an exclusive game broadcast on Facebook, with the St. Louis Cardinals hosting the Milwaukee Brewers Wednesday at Busch Stadium (1:15 p.m. ET, Facebook).
MLB announced a partnership with Facebook in March, with league official Tony Petitti saying in spring training, “It is a major creative step forward in serving our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook each week.”
The first attempt at that creative step was last week’s Philadelphia Phillies – New York Mets broadcast, one that was met with confusion and in some cases anger, and featured several flaws.
Our own Grant Brisbee described the interactivity of the Facebook platform as “attending a baseball game and being interrupted every single second by a waterfall of stray thoughts.”
Exclusively broadcasting a game on Facebook can be polarizing because the teams’ local television outlets are not used, much like Saturday broadcasts on Fox and ESPN’s ‘Sunday Night Baseball.’
The plan is for MLB to broadcast one game a week exclusively on Facebook, available through MLB’s live show page. This week’s contest features National League Central combatants, with the Brewers and Cardinals trying to turn things around after up-and-down starts to their season.
Twitter is back for more peanuts and Cracker Jack: The social service renewed its deal with Major League Baseball to live-stream one day game per week for the 2018 season.
Twitter doesn’t have exclusive rights to the games. Each weekly stream will be a simulcast of a participating team’s local TV broadcast. Each of the two dozen MLB matchups on Twitter will be day games. By contrast, Facebook inked a deal with MLB for exclusive global rights to 25 day games this year — which won’t be available on TV or any other platform.
Tech companies have been drawn to sports in the last two years like flies to honey, as players including Twitter, Facebook, Amazon, Verizon and Google look to use premium sporting events to build audiences. In another MLB tech partnership, YouTube recently expanded its marketing deal with the league under which YouTube TV will be presenting sponsor of the World Series for 2018 and 2019.